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Exhibitor Success & ROI Center

You’ve Got Exhibiting Questions & Goals… AAPM’s Got Expert Answers!

We know you’re busy and want results. That’s why we’ve created this exhibitor resource page to make it fast and easy to find the specific exhibiting information you’re looking for.

View these Complimentary Educational Webinars AAPM Hosted

  • Building Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your AAPM Exhibit
    Thursday, April 28, 2016
    2:00 pm-3:00 pm Eastern
    Webinar Available under FAQ's!

    Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  If you were unable to attend, the webinar recording is now avaialble. Tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right AAPM attendees.
  • Experiential Marketing: How to Better Meet Scientific/Medical Attendees’ Needs Through In-Booth Demonstrations and Presentations
    Thursday, May 26, 2016
    2:00 pm-3:00 pm Eastern
    Webinar Available under FAQ's!

    Scientific/medical professionals attend expositions with three primary needs.  One of the most important needs is learning.  When exhibitors do a better job of designing the in-booth visitor experience to support learning, as well as shopping needs, the exhibitor gets more and higher quality booth traffic.  America’s leading tradeshow expert, Jefferson Davis of Competitive Edge, will share the latest research on what healthcare attendees want, need, and expect from exhibits and share a step-by-step process for designing and delivering in-booth learning experiences.

Ask a Specific Question

AAPM has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions by email on any exhibiting topic and Mr. Davis will respond personally within 48 hours.  There is no cost to you for this valuable service.  Click here to submit your question now.

FAQ’s

  • Planning
    • What type of goals should we be pursuing?
    • How do we increase the odds of achieving our goals?
    • What really blocks us from getting the most from tradeshows?
    • Planning to Win Article
  • Promoting Your Exhibit
  • Exhibit Design
  • Staffing & Demonstrations
    • Who should staff my booth?
    • How do I create an interactive and effective in-booth demonstration/presentation?
      • Watch the Webinar -
        Experiential Marketing: How to Better Meet
        Scientific/Medical Attendees’ Needs Through In-Booth Demonstrations and Presentations

        Experiential Marketing Thumbnail
      • Download Workbook for the Webinar
    • Staff for Success Article
  • Lead Management
  • Results & Measurement