Exhibitor Success & ROI Center

You’ve Got Exhibiting Questions & Goals… AAPM’s Got Expert Answers!

We know you’re busy and want results. That’s why we’ve created this exhibitor resource page to make it fast and easy to find the specific exhibiting information you’re looking for.

View these Complimentary Educational Webinars AAPM Hosted

• Building Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your AAPM Exhibit
  Thursday, April 28, 2016
  2:00 pm-3:00 pm Eastern
  Webinar Available under FAQ's!
  
  Competition for attendees’ time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  If you were unable to attend, the webinar recording is now avaialble. Tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right AAPM attendees.

• Experiential Marketing: How to Better Meet Scientific/Medical Attendees’ Needs Through In-Booth Demonstrations and Presentations
  Thursday, May 26, 2016
  2:00 pm-3:00 pm Eastern
  Webinar Available under FAQ's!
  
  Scientific/medical professionals attend expositions with three primary needs.  One of the most important needs is learning.  When exhibitors do a better job of designing the in-booth visitor experience to support learning, as well as shopping needs, the exhibitor gets more and higher quality booth traffic.  America’s leading tradeshow expert, Jefferson Davis of Competitive Edge, will share the latest research on what healthcare attendees want, need, and expect from exhibits and share a step-by-step process for designing and delivering in-booth learning experiences.

Ask a Specific Question

AAPM has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions by email on any exhibiting topic and Mr. Davis will respond personally within 48 hours.  There is no cost to you for this valuable service.  Click here to submit your question now.

FAQ’s

• Planning
• What type of goals should we be pursuing?
• How do we increase the odds of achieving our goals?
• What really blocks us from getting the most from tradeshows?
• Planning to Win Article
• Promoting Your Exhibit
• How can we increase brand visibility and drive more booth traffic?
• What are the best practices for promoting our exhibit?
  • Watch the Webinar -
    Building Brand Awareness & Driving Qualified Booth Traffic:
    How to Attract Enough of the Right Attendees to Your AAPM Exhibit
    
    
  • Download Workbook for the Webinar
• High-Impact Preshow Marketing Article
• Exhibit Design
• What do attendees want to see and do in our booth?
• A Worthy Destination Article
• Staffing & Demonstrations
• Who should staff my booth?
• How do I create an interactive and effective in-booth demonstration/presentation?
  • Watch the Webinar -
    Experiential Marketing: How to Better Meet
    Scientific/Medical Attendees’ Needs Through In-Booth Demonstrations and Presentations
    
    
  • Download Workbook for the Webinar
• Staff for Success Article
• Lead Management
• How can we improve our lead management?
• What can I do to get more leads to convert to sales?
• Closed Loop Lead Management Article
• Results & Measurement
• What basic exhibiting performance statistics should I measure?
• Exhibit Measurement Made Easy Article